Through threesixtythree, Yoeri advises brands, rights holders, venues, agencies, and organizations on sponsorship strategy, naming rights, commercial partnerships, valuation, market intelligence, and long-term revenue opportunities across the sports and entertainment industry.

Prior to founding threesixtythree inc., Yoeri held senior leadership roles with ING Group across Europe, Asia, and North America, working in investment banking, financial markets, business development, marketing, and sponsorship strategy. He was part of ING’s first global sponsorship and marketing initiatives and played a leading role in ING’s entry into Formula One — a partnership that became one of the most recognized global sponsorship platforms in the sport.

Following ING, Yoeri founded his own consulting practice before joining Nielsen Sports in 2013 to lead Nielsen Sports Canada. During his time with Nielsen Sports, he worked closely with many of Canada’s leading sports organizations, brands, agencies, and rights holders across sponsorship measurement, valuation, research, and commercial intelligence.

Since 2017, Yoeri has continued to work independently through threesixtythree, advising organizations on sponsorship strategy, naming rights, commercialization, valuation, market intelligence, and partnership development across sports, entertainment, and live events. In parallel, he has continued to work closely with YouGov in Canada, managing and supporting the company’s sports and sponsorship portfolio while continuing to advise clients independently.

Yoeri Geerits is a commercial strategist with more than 20 years of international experience across finance, sponsorship, sports business, marketing, commercial partnerships, and strategic advisory.

Yoeri holds a Master’s degree in Finance from the Univesity of Brussels and is based in Calgary.